a mandate on taste

consumer reports reports to consumers that mcdonald's premium coffees (newman's own organic, in the green mountain family) beat starbucks regular coffee in their in-house testing. this is interesting on a couple of levels, none of them having anything to do with the relative quality of either coffee.

first though, to disclaim, i've never tried mcdonald's new coffee, despite the fact that they offer it for free with any of their delicious sammiches every morning. i do, however, have a cup of starbucks' ethiopia sidamo in front of me as i'm typing this. and it's pretty damn good. ooh, also in the interests of full disclosure, i kinda sorta work for starbucks. and have for years. in fact, starbucks not only pays my rent and my bills, but they bought me a bike when mine got stolen. nevertheless, i like to think i'm vociferous in my criticism of my corporate overlords, both on and off the job. plus, like the evaluators in the survey, i'm trained in the intricacies of coffee-tasting. my palate be hella educated, yo.

there, now that that's out of the way, on to the coffee survey itself, and more importantly, my problems with it.

ok, back to the taste thing. the appeal of coffee is very, very subjective, and i'm not just talking about what kind of milk or how much sugar you add to it. (don't even get me started on calling your fucking latte "coffee" because it's just not right) whether or not a random person enjoys a cup of coffee depends very much on characteristics that your average joe probably wouldn't even know how to characterize, like acidity, body, and mouthfeel. these traits interact with the three levels of flavor (top, middle, and bottom) to create the overall taste of a cup of coffee. if this sounds nerdy, well, that's because it is. and i go here not to prove how uncool i am (duh) but to make the point that every cup is different. there are starbucks coffees i hate (verona) and starbucks coffees i love (shade-grown mexico), but my opinion of the company's offerings as a whole are relatively constant. unlike mcdonald's, i should point out.

so am i defending starbucks? maybe. a little. more like condemning the conditions under which this test was conducted. for instance, were all the coffees they tasted organic? or just mcdonald's? were they latin american? african? asian? blends? light roasts? dark roasts? were they freshly ground? freshly brewed? how long ago were they brewed? were they all 100% arabica? was the coffee brewing equipment clean?

god knows i can't vouch for my own store on some of these factors, let alone five different stores with five different sets of corporate standards. and maybe these variables will cancel each other out across the field of candidate coffees, but coming fresh from a course on research methods, the whole thing seems a little sloppy to me.


notice how i don't dispute the value thing though. newman's own organic coffee is fair trade certified, and thus about as guilt-free as coffee can be. unlike starbucks (cafe estima aside). and the mcdonald's is still cheaper! if there's anything about this that should embarrass the suits in seattle, it's that.

holy hostility, batman!

that last post was full of bitter invective, which is not my usual style, i swear. i don't even really mind working at starbucks so much this time (unlike before, when going to work was like walking through acid in flip-flops). the kids who work there are awesome, i get to basically say and do whatever i want, and my bosses are just glad to have me back!

still, most customers are vacuous and forgettable and i long for intellectual stimulation that can't be found in retail. questions like "do you have a restroom?" and "where are the straws?" don't quite get my motor running. luckily, the current crew at my store is very much in the too-smart-for-retail-but-saddled-with-an-unmarketable-degree mold, to which i proudly belong, and which i vastly prefer to either the dumb-enough-for-retail or the i-will-make-starbucks-my-god-and-sacrifice-fun-to-its-insatiable-otherworldly-hunger varieties.

speaking of stimulation, last week i came in at the end of the night to help my bosses roll out the holiday decorations for the store (a hugely ridiculous process, but $$$ talks as usual) and it happened to take place on the new (to me) open mic night at the store! this was my first time (which, unlike in some clubs, did not mean that i had to participate. lucky them) though i'd been warned by a coworker to expect the worst. and, as much as i think people with talent should devote themselves to cultivating it and enriching their lives and the lives of those around them, i just couldn't fucking stop laughing. oh god, the earnestness! that night, i glimpsed a world without irony, and it was goddamn hilarious!

p.s. i'm cracking up just thinking about it!

all i ask is that you stop kidding yourselves

alright, listen up morons. (smart people, you can go read a book or something) i know it's hard to wrap your gucci-obsessed reptile brains around the concept, but calories equal fat and starbucks drinks are fucking loaded with the little buggers. a venti nonfat caramel macchiato is packing something like 350, so good job sticking to your no-diet diet, suckas.

i found this in a fast food nation-inspired quiz about your favorite retail food joints (cosi, dunkin, da bux). how well did you pay attention to the previous paragraph?

4. Which grande (16 oz.) Starbucks drink has the fewest calories?

a. Frappuccino Blended Coffee with whipped cream

b. Frappuccino Blended Crème

c. Chai Tea Latte

d. Caramel Macchiato

e. Cappuccino

(answer at the bottom, i'm sure you're fairly tingly with anticipation)

on another, but equally annoying, note: starbucks customers, i'm not your damn mother. pick up after yourselves. word on the street is that you jerks are supposed to be adults.




and now, for the grand(e) reveal:

a. Frappuccino Blended Coffee with whipped cream
(420 to 550 calories)
b. Frappuccino Blended Crème
(490 to 580 calories)
c. Chai Tea Latte
(290 calories)
d. Caramel Macchiato
(310 calories)
the winner! e. Cappuccino even, if made with whole milk
(150 calories)

there, now quit bothering me (and stop talking about how "tall" is a "small". i fucking know).

why.i.hate.we

so, six weeks ago, i started a new job, full of hope and promise and unbridled enthusiasm (as i am most every day, natch) and an eagerness to explore new aspects of retail merchandising and customer service!

so much for that. they gave us the standard retail pep talk: "a different kind of retail," "people first," "blah blah blah, i'm a giant tool." it went over about as well as you would expect. every morning there was a call and response "good morning, giant tool!" that was supposed to get us ready to sell our guts out to the obnoxious morons who came into the store. this is the kind of utter nonsense that made me nostalgic for starbucks. at least there, we all knew that the higher-ups didn't give a shit about us, but we could be sure that our manager (who was often a friend on top of being a boss) cared at least a little. not so at we. i'm not going to talk shit about him (because i don't know him that well, and trash talk is reserved for close friends), but basically he's a fantastic salesman and a piss-poor manager.

i've never made claims to being good at much (just writing, loving, and kung fu), but i don't think there's any doubt that i'd be a better manager than the douche i've been dealing with (ignore that parenthetical in the last paragraph, please). he seems to have the hiring part down pretty well--almost everybody i met there was both cool and good at their jobs. but he has no idea how to manage an effective team. there are two sides to managing: the people side and the business side, and to be a good manager you have to do both. that's not a hard concept to grasp, but time after time, i run into managers who can push profits to the limits but can't run their staffs to save their stupid miserable lives.

i know what you're thinking "dan, you're probably just a huge pain in the ass and managers don't want to deal with your bullshit!" and i'd be lying if i said i didn't think so too. but it can't be that simple, because other people say the same things about the same people (just with less profanity).

anyway, i'm quitting and going back to the bucks. at least i can afford to buy the things i sell there.

hi-ho, hi-ho

yesterday, i earned money for the first time since mid-may. i went to a new hire orientation for a certain fancy furniture concern that will soon open its doors in boston. i was conflicted about this job before i said yes. on the one hand, i'm not sure i want to work in retail anymore, the pay is less than slinging latte, and it's a much longer commute. but on the other hand, i won't stink of old milk, it's a new environment with new people, there's the possibility of making commissions, and a whopping discount on pretentious urban furniture. like most jobs, it's a mixed bag.

retail continues to hold sway over my life, but i'm just grateful it's not foodservice (sorry, dad). i like the idea of walking 5 miles during a shift instead of sitting at a desk and seeing how long it takes for my ass to assume the shape of my chair. i like meeting people (some of the time) and being able to talk to them--it's like acting class all over again. it's not fulfilling work, but i don't need it to be. i fulfill myself in my spare time by writing. i just want a way to pay the bills that won't fill me with black despair (or leave me reeking of dairy). and retail fits the bill. if only it fucking paid more, i'd be the happiest boy in town.



p.s. i rode on a scooter for the first time and it was awesome. the only other time i've gone that fast without a seatbelt is on a ski slope. and that time i got a concussion. scooters are sweet.

a paean to my liquid masters

alright, listen up coffee gods!  i did your damn dirty work for far too long to have to put up with this shit!  make the someday café into a crepe place?  you might as well make it a chipotle, asshats!

ok, ok, i don’t even like the place very much (sorry, jen).  but i do recognize that a lot people think it rocks their socks off, and that it’s not populated exclusively by anti-establishment zealots with nothing better to do than look down on me for having a real (i.e. horrible) job just for the health insurance.  after all, coffee shops cannot be (entirely) blamed for the cockbites who have nowhere else to go because they had to choose between paying rent on their apartments and rent on the practice space for their band (that is this close to being signed, dude, seriously).  there might be a few someday patrons who aren’t like that.  of course, they would never stick up for me, because they’re craven, hipster, myspace riffraff and too dependent on approval from their poorly coiffed pack leaders.  not that i’m bitter or anything.

i don’t even mind the rampant antistarbucksism.  it’s the evolution from there to antidanbecauseheworksatstarbucksism that gets my dander up.  it’s like i always say, “don’t hate the playa, hate the game!”  Asshats.



p.s. gus, i know you don’t remember me, but one time i got stoned in the basement of the toscanini’s i worked at.  it was my first day.

p.p.s. someday café, get some new goddamn couches already.

p.p.p.s. coffee gods, praise and glory be to your wonderful *cough*addictive*cough* gifts!  this loyal acolyte will have your ritual sacrifice ready no matter what you do to destroy my beloved davis square!  caffelujah!*





*until i can discover how to usurp your power and take my place among you mwa-ha-ha-ha-ha-ha-ha!